Product Alert: Ned Kelly on a Matchbook Cover

There is a new product out now that is using Ned Kelly as an advertising tool.

Michael Ball sent me the photo below that shows a pack of  Redheads Safety Matches featuring a red rendition of  The Big Ned Kelly in Glenrowan. He said he got it in a multi-pack he recently purchased.

photo courtesy of Michael Ball

Ok, now, am I the only one who thinks that it's sort of highly ironic to use the iconic image of Ned Kelly on a pack of matches (especially so close the anniversary of the Siege of Glenrowan)?!?